About us
Adveritas transforms digital advertising with innovative, AI-powered solutions that optimise ad spend, eliminate wasteful traffic, and enhance campaign performance. As the parent company of TrafficGuard, a leader in fraud detection, we help businesses make smarter advertising decisions, ensuring every ad dollar drives real results. Our mission is to empower advertisers, increase transparency, and create a more effective digital marketing ecosystem.
using TrafficGuard
Our Values
Innovative. Transparent. Impact-Driven.
At Adveritas, we live by a set of values that shape everything we do and every decision we make. These core values are the driving force behind our success:
- Innovation: We are constantly pushing the boundaries of what’s possible in digital advertising, developing technology that leads the industry.
- Integrity: Transparency and honesty are at the heart of everything we do. We build trust by delivering on our promises and providing real, actionable results.
- Impact: Our goal is to create a lasting impact on the digital advertising ecosystem by providing solutions that drive efficiency, reduce fraud, and optimise ad spend for businesses of all sizes.
Our Story
From Innovation to Market Leadership
Founded in Australia and listed on the ASX, Adveritas was born from a desire to provide better solutions to the problems faced by modern marketers. The digital advertising landscape is cluttered with inefficiencies, fraud, and wasted budget, and Adveritas is dedicated to cutting through the noise.
Our flagship company, TrafficGuard, was created with one goal in mind: to combat the growing issue of invalid traffic (IVT) in online advertising. What began as a solution to a very real problem has since evolved into a global enterprise, trusted by leading brands to ensure their marketing spend is not wasted on fraud, bots, or other forms of invalid traffic.
Adveritas was built on a foundation of technology, data, and customer-first thinking, and today, our mission remains the same: to help businesses maximise their advertising budgets and drive sustainable growth in a rapidly evolving digital world.
Leadership Team
Adveritas is led by a dynamic team of industry veterans, innovators, and forward-thinkers who are passionate about transforming the digital advertising space. Our leadership team brings decades of experience in technology, business strategy, and digital marketing, and together, we are united by a common goal: to make advertising better for everyone.
